What makes OLED unlike anything else? The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED/LCD TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs. ELF-LIT PiXELS. Millions of reasons to love OLED. When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. Infinite Contrast - OLED puts LED in the shade. Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.